Today I attended the Minneapolis Car Show. Some of the vehicles are shown in the pictures below. However, what isn’t shown that I want to talk about is the use of QR codes. Car shows are typically very static. At this one, Subaru had a tent set up outside and was offering test drives of […]
Author: David
Social Recruiting in an Unsocial Enviornment
Today I had the opportunity to speak to a group at the Minnesota Recruiters Conference (MNREC). I hope you enjoy the presentation.
4 Possible Functions for an Agency Social Media Consulting Team
What is one of the things that makes Apple customers so loyal to the brand? Customer Service! No matter the problem, hardware or software, you can call one number to get your problem resolved. You can even schedule the time for them to call you so you aren’t on hold. Contrast that with PC owners […]
Why Twitter and Facebook Are Key for Games Marketing
At a panel at Triangle Game Conference 2010, some experts on social media’s influence on PR and videogames essentially concluded that if you’re doing PR and aren’t using Twitter or Facebook, you’re probably doing it wrong.
MSNBC – US Army and Social Media
This was recently broadcast on MSNBC. I’m happy to see that what we started back in 2007 is finally getting recognition.
New U.S. Military Policy Opens Up Social Media to the Troops
The Article A new policy released today by the Pentagon has reversed multiple bans on social media websites and tools, effective immediately. This policy includes YouTube, Facebook, MySpace, Twitter, Google Apps and other social tools. Certain branches of the military, such as the U.S. Marines, ban the use of social media because they are a “proven haven for malicious actors and […]
Maximize Your Digital-Marketing Mix: 10 Ways to Integrate Social, Mobile, and Email
When marketers evaluate all the digital communication channels at their disposal, they’re faced with a rich array of choices, including the latest in social-media and mobile marketing. Social-media marketing includes participation on social-networking websites, such as Facebook, LinkedIn, and MySpace; video- and photo-sharing websites, including YouTube and Flickr; blogging; microblogging (e.g., Twitter); podcasts; forums; product […]
Case Study: How a B2C Website’s Landing-Page Tests Increased Conversions 67%
Company: BabyCenter Contact: Heather Wajer, Senior Marketing Manager Location: San Francisco Industry: B2C Internet company Annual revenue: Confidential Number of employees: 100 Quick read When a top Web site took a close look its landing pages, company officials noticed something unacceptable: The landing page for the company’s most popular search term converted about 30 percent […]
A 10-Question Lead-Generation Checkup Checklist for Your Website
STORY OF ARMY LEAD GEN ISSUES Article Is your website a lead-generation machine? Your website can be your most powerful marketing tool, delivering a steady stream of new business leads and filling your sales pipeline. Unfortunately, most companies do not optimize their websites for lead generation—offering, instead, nothing more than passive online brochures. What about […]
Embedded Video in E-Mail Puts Thrillist on Cutting Edge
Including video in your marketing e-mails can double, if not triple, your clickthrough rates, according to a Forrester Research report. But that’s not the sole reason Thrillist, a 21st-century interpretation of the traditional city guide, began embedding streaming video into its emails last year. The Thrillist Web site and its e-newsletters—more than a dozen localized […]