Imagine having an app on your phone that could do the same thing as a 2D Code (or QR Code) reader but with sounds. That app exists, kind of, and it is call Shazam. For those of you not familiar with the app, Shazam lets you listen to a song, click on the app […]
Pizza is Andy Azula’s favorite food. “I’ve been obsessed with pizza all my life,” jokes Azula, on location in Los Angeles shooting the agency’s first work for Pizza Hut. Azula, the longhaired creative director who has starred in about 50 of the agency’s “Whiteboard” commercials for UPS, is producing the work that won the shop […]
Rosemarie Ryan wasn’t quite sure what to think as she explained to Microsoft executives the rationale for positioning the company’s new site for Web searches as a “decision engine.” While navigating the shop’s January 2009 pitch for Bing, Ryan was bewildered by the quizzical glances Microsoft executives shot at each other. “I didn’t know whether […]
Not sure what a QR (Quick Response) code is? The take a minute to watch this YouTube video. This presentation can also help explain it: Qr Code Demo View more presentations from The Ace Group, Inc.. I’ve been communicating with someone at the Ace Group and they developed a sample QR code for me that […]
I’m not sure about you, but I wasn’t too impressed with the Super Bowl commercials this year. But…I had to laugh when I heard about the campaign that Jack in the Box launched with their $3 million dollar spot. Jack, the globe-headed CEO was hit by a bus on his lunch break in LA: I […]
In June of 2008 I was ordered to pay over $200K to wrap 32 Army Air Force Exchange Service (AAFES) Trucks as displayed above after a series of papers I rote on why this was a bad idea. This was the creative idea of 2 Generals who know nothing about marketing, one of whom runs […]
The Army is launching three new nationally televised advertisements on Veterans Day (tomorrow) with the theme “Strength like no other.” The new ads are part of a campaign that will further extend the Army Strong brand. The campaign will eventually include four 30-second ads and a 60-second “anthem” spot that will air on ESPN, MTV […]
[slickr-flickr tag=”Fox Upfront 2008″] Today I attended the Fox Upfronts which were the first Upfronts I have attended. It was an opportunity to learn about what TV shows will be broadcast next season as a chance to give agencies a chance to purchase commercials at a discounted rate. These pictures were taken at the party […]
My Thoughts This is the first Marketing Idea post because we currently work with McCann who developed this. The Intel team from McCann works on the floor above the Army account. Although Intel is taking the heat for this McCann is quietly slipping under the radar. I understand the old Harry Truman statement of “The […]