Today I attended the Minneapolis Car Show. Some of the vehicles are shown in the pictures below. However, what isn’t shown that I want to talk about is the use of QR codes. Car shows are typically very static. At this one, Subaru had a tent set up outside and was offering test drives of […]
What is one of the things that makes Apple customers so loyal to the brand? Customer Service! No matter the problem, hardware or software, you can call one number to get your problem resolved. You can even schedule the time for them to call you so you aren’t on hold. Contrast that with PC owners […]
At a panel at Triangle Game Conference 2010, some experts on social media’s influence on PR and videogames essentially concluded that if you’re doing PR and aren’t using Twitter or Facebook, you’re probably doing it wrong.
The Article A new policy released today by the Pentagon has reversed multiple bans on social media websites and tools, effective immediately. This policy includes YouTube, Facebook, MySpace, Twitter, Google Apps and other social tools. Certain branches of the military, such as the U.S. Marines, ban the use of social media because they are a “proven haven for malicious actors and […]
When marketers evaluate all the digital communication channels at their disposal, they’re faced with a rich array of choices, including the latest in social-media and mobile marketing. Social-media marketing includes participation on social-networking websites, such as Facebook, LinkedIn, and MySpace; video- and photo-sharing websites, including YouTube and Flickr; blogging; microblogging (e.g., Twitter); podcasts; forums; product […]
Company: BabyCenter Contact: Heather Wajer, Senior Marketing Manager Location: San Francisco Industry: B2C Internet company Annual revenue: Confidential Number of employees: 100 Quick read When a top Web site took a close look its landing pages, company officials noticed something unacceptable: The landing page for the company’s most popular search term converted about 30 percent […]
STORY OF ARMY LEAD GEN ISSUES Article Is your website a lead-generation machine? Your website can be your most powerful marketing tool, delivering a steady stream of new business leads and filling your sales pipeline. Unfortunately, most companies do not optimize their websites for lead generation—offering, instead, nothing more than passive online brochures. What about […]
Including video in your marketing e-mails can double, if not triple, your clickthrough rates, according to a Forrester Research report. But that’s not the sole reason Thrillist, a 21st-century interpretation of the traditional city guide, began embedding streaming video into its emails last year. The Thrillist Web site and its e-newsletters—more than a dozen localized […]
Visit msnbc.com for breaking news, world news, and news about the economy Great news story to show the continued efforts the Army is making into Social Media. LTC Tribus worked for me as we were launching Army Strong Stories. He was one of our first bloggers when he deployed to Iraq in June 2008. LTG […]
A column I was recently reading, by noted coach and businessman Harvey Mackay, contended that trust is the most important word in business. It made the point that people buy from people, not from companies. I work in the healthcare sector, particularly hospitals and long-term care companies. People would rather not need their services, and […]