Come Join Us On November 8th I will be part of a panel discussing how companies can improve their recruitment of military members. Please sign up and join the discussion.
Recruiting Military in Transition: Channeling the Sea of Goodwill…
Leadership Thought: Learning Leadership
You must be able to underwrite the honest mistakes of your subordinates if you wish to develop their initiative and experience. General Bruce Clarke Thought: Leadership is not taught, but rather is learned. I’m not saying that there is no value in reading leadership books. I’ve read many. However, every person is different and it is […]
The New Marketing Equation: B = E+C
I’ve caught your attention. This really isn’t anything new but the way some people talk you might think it is. B=Brand, E=Employer Brand and C=Consumer Brand. Let me start of by making it clear on my position…companies have A brand. In this day and age of social media people do not distinguish between employer and […]
Leadership Thought: Learning from Others
If your actions inspire others to dream more, learn more, do more and become more, you are a leader. John Quincy Adams During the 24 years I served in the Army I met colonels and generals who were not leaders. This would seem contradictory to those who have not served, but just think about people […]
The Declaration of Independence Social Media Campaign
As we celebrate the 4th of July many remember it as the day of our country’s independence but the combination of my years as a Soldier, a lover of history and most recently a continuous student of marketing I view it in a very different way…I see this as the anniversary of one of the […]
7 Values Based Leadership Lessons my Dad taught me
Yesterday as I stood by my father’s grave on Memorial Day I thought about many things. I thought about all the good times I shared with my father. I thought of the support he gave me as I served in uniform even though his experience in the Army in the early 1950s was very different […]
3 Reasons to say Thank You Every Day!
A soldier will fight long and hard for a bit of colored ribbon. Napoleon Bonaparte On Saturday as I was preparing to present a session at Minnebar, I noticed that #ThankYou was trending on Twitter. I was thrilled to see it. In my humble opinion, I don’t think people say thank you enough. Unfortunately Coca-Cola […]
Social Media Strategy in 9 Steps
Attached is the presentation that I gave at Best Buy today as part of the Minnebar (Un)Conference. Minnebar had over 1200 people attend and #Minnebar was a trending topic on Twitter throughout the day. The following is the description was posted on the Minnebar website: When it comes to social media many companies, large and […]
Migration to WordPress
I am in the process of migrating my old website to this new domain using WordPress. Please bear with me while I get everything transferred. Once complete I believe it will improve the user experience.
The 7 Deadly Truths about the Army-McCann Relationship
It’s been a while since I posted anything but today I saw an article in AdAge that caused me to write a long response. Unfortunately my response was too long and so I am providing the full length version for those who are interested. As the former Director of Marketing for the Army Strong Campaign […]