My Thoughts The following article was published today. While it is certainly disappointing that UnderArmor has created this game, I think we have a history that will keep us as the game of choice. Seems strange that they did not approach us to be a partner rather than a competitor. Its not like we are […]
AAB
Lifehouse – Promoting the Army All American Bowl Game
2008 Army All American Bowl Game Results
In December 2007 I posted thoughts about a New York Times article about the competition between ESPN and the US Army All American Bowl Game. The results are in…we won in every category. We had better ranked players, higher attendance, and higher television viewership. LESSON LEARNED: Focus on improving your own brand, be the best […]
ESPN Will Take on Army With Its Own High School Game
I was quoted in the following New York Times article recently. Although I don’t know the impact ESPN will have on our game I do believe that the competition will get us more publicity this year and as a result may attract more viewers. ________________________________________________________________________________ On Jan. 5, two high school postseason games will be […]