If you do build a great experience, customers tell each other about that. Word of mouth is very powerful. Jeff Bezos In CareerBuilder’s 2012 annual job forecast they published the results of a survey conducted online within the U.S. by Harris Interactive among over 3,000 full time hiring managers and HR professionals conducted throughout November 2011. The following […]
Social Media
5 Steps to being a Successful Twitter Chat Guest
I participate in several twitter chats each week and even have had the honor of being a guest. Recently I participated in a chat that had a social media specialist from a major brand as a guest and they missed a great opportunity to engage with the participants. Instead they broadcast their message and alienated many of […]
Klout – A Contributing Factor to Holiday Depression?
With a troubled economy, a still high unemployment rate and the stress of the holidays is it just possible that Klout is a contributing factor to holiday depression? Let me explain why I ask… As I was enjoying a morning cup of coffee and reading through my Twitter stream I noticed that Klout was getting […]
Real Life Lessons from the Army’s Social Media Secrets
The following are some thoughts for tonight’s #SocialChat in order to give me a chance to focus on answering participant questions and not spend the hour spewing a lot of details. I developed this website to share my experiences and I will provide a few links and additional comments that may help answer some initial questions and generate […]
The New Marketing Equation: B = E+C
I’ve caught your attention. This really isn’t anything new but the way some people talk you might think it is. B=Brand, E=Employer Brand and C=Consumer Brand. Let me start of by making it clear on my position…companies have A brand. In this day and age of social media people do not distinguish between employer and […]
The Declaration of Independence Social Media Campaign
As we celebrate the 4th of July many remember it as the day of our country’s independence but the combination of my years as a Soldier, a lover of history and most recently a continuous student of marketing I view it in a very different way…I see this as the anniversary of one of the […]
Social Media Strategy in 9 Steps
Attached is the presentation that I gave at Best Buy today as part of the Minnebar (Un)Conference. Minnebar had over 1200 people attend and #Minnebar was a trending topic on Twitter throughout the day. The following is the description was posted on the Minnebar website: When it comes to social media many companies, large and […]
The 7 Deadly Truths about the Army-McCann Relationship
It’s been a while since I posted anything but today I saw an article in AdAge that caused me to write a long response. Unfortunately my response was too long and so I am providing the full length version for those who are interested. As the former Director of Marketing for the Army Strong Campaign […]
Social Recruiting in an Unsocial Enviornment
Today I had the opportunity to speak to a group at the Minnesota Recruiters Conference (MNREC). I hope you enjoy the presentation.
4 Possible Functions for an Agency Social Media Consulting Team
What is one of the things that makes Apple customers so loyal to the brand? Customer Service! No matter the problem, hardware or software, you can call one number to get your problem resolved. You can even schedule the time for them to call you so you aren’t on hold. Contrast that with PC owners […]