At a panel at Triangle Game Conference 2010, some experts on social media’s influence on PR and videogames essentially concluded that if you’re doing PR and aren’t using Twitter or Facebook, you’re probably doing it wrong.
Social Media
New U.S. Military Policy Opens Up Social Media to the Troops
The Article A new policy released today by the Pentagon has reversed multiple bans on social media websites and tools, effective immediately. This policy includes YouTube, Facebook, MySpace, Twitter, Google Apps and other social tools. Certain branches of the military, such as the U.S. Marines, ban the use of social media because they are a “proven haven for malicious actors and […]
Maximize Your Digital-Marketing Mix: 10 Ways to Integrate Social, Mobile, and Email
When marketers evaluate all the digital communication channels at their disposal, they’re faced with a rich array of choices, including the latest in social-media and mobile marketing. Social-media marketing includes participation on social-networking websites, such as Facebook, LinkedIn, and MySpace; video- and photo-sharing websites, including YouTube and Flickr; blogging; microblogging (e.g., Twitter); podcasts; forums; product […]
Army featured on MSNBC for Social Media efforts.
Visit msnbc.com for breaking news, world news, and news about the economy Great news story to show the continued efforts the Army is making into Social Media. LTC Tribus worked for me as we were launching Army Strong Stories. He was one of our first bloggers when he deployed to Iraq in June 2008. LTG […]
Five Ways to Build Trust—and Tipping Points for Choice
A column I was recently reading, by noted coach and businessman Harvey Mackay, contended that trust is the most important word in business. It made the point that people buy from people, not from companies. I work in the healthcare sector, particularly hospitals and long-term care companies. People would rather not need their services, and […]
Fortune 500 companies using social media to reach customers
Last year, United Airlines found a new way to use Twitter to reward customers and fill empty seats. In May, the Chicago-based airline began offering a limited number of Twitter-exclusive fare deals, or “twares,” to domestic and international destinations. The last-minute specials are sent out once or twice a week and typically expire within one […]
16 social media guidelines used by real companies
So let’s take a look at some real world social media policies and guidelines as used by companies. Zappos does a great job of summing it up in seven words, but the detail is also important and there are some fine suggestions here… IBM Don’t pick fights, be the first to correct your own mistakes, […]
The A-Z of social media for brands
You might be familiar with social media, but hopefully you’ll give me a pass as some of this stuff bears repeating. However I think this A-Z is going to be more useful if you’re somebody who is trying to convince your boss that adopting a social media strategy is a good idea (it is). Good […]
I joined Facebook today. I have heard a great deal about it but have decided to invest some time to look at its potential for our marketing program. We have had a FB page for the X-box game (The Army Gaming Experience) and it has very few friends. I want to figure out why this […]