The power of a brand!

This week as I was in Boston for the Human Capital Institute Conference I saw shirts and signs proclaiming Boston Strong.  Ironically, I was speaking about the Army Strong campaign.  At the end of my presentation I held up a shirt with Boston Strong printed on it and asked a simple question, would this have been as powerful of a slogan had it been used in 2006?  I am very proud I helped build this powerful brand.

Boston Strong

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