In 2009, for the first time in its history, the US Army developed an extensive television and web campaign specifically designed to target high school students interested in college. The campaign also targeted college students in their first or second year of college and recent college graduates.
Officer 60 Second Commercial
Sample Officer Commercial featuring Joe DePinto, CEO of 7-11
Web Intro Video that talks about who officers are and leads into the four paths to becoming an officer.
Path 1: West Point
Path 2: OCS
Path 3: ROTC
Path 4: Direct Commission
Samples of all our work can be found on my YouTube site.