Being a diverse workforce we developed messaging that communicated to families of all races.
This required us to be able to speak to influencers in their own language.
In 2009 in an effort to recruit language specialists the Department of Defense developed a program that allowed the services to recruit native language speakers in exchange for US citizenship. The Wall Street Journal published a story about this program. These programs required us to develop marketing material for the families written in their native language. Since Soldiers are required to speak English, their recruiting information is only produced in English.