Any man who is good enough to shed his blood for his country is good enough to be given a square deal afterwards. Teddy Roosevelt Background The following process outlines an approach for developing your recruitment effort and uses the military as the recruiting source. However, the principles apply to any recruiting program. It is […]
Employer Brand
Hire a Vet: The Pentathelete
In honor of Veterans Day later this week and with the continued reports on Veterans Unemployment I will publish eleven articles on why to hire a veteran. Why eleven? Maybe you need to understand the history of Veterans Day. The Pentathelete In an Army that has fought two wars simultaneously while also doing peacekeeping operations […]
Recruiting Military in Transition: Channeling the Sea of Goodwill…
Come Join Us On November 8th I will be part of a panel discussing how companies can improve their recruitment of military members. Please sign up and join the discussion.
The New Marketing Equation: B = E+C
I’ve caught your attention. This really isn’t anything new but the way some people talk you might think it is. B=Brand, E=Employer Brand and C=Consumer Brand. Let me start of by making it clear on my position…companies have A brand. In this day and age of social media people do not distinguish between employer and […]
Army Culinary Competition
Ice carvings, fancy china and picture perfect food. It’s not a five star restaurant but rather the 34th annual U.S. Army Culinary Arts Competition at Fort Lee in Virginia. The story was picked up by the Washington Post and certainly presents a side of the Army most people don’t know about. Why can you learn […]