The New Marketing Equation: B = E+C

I’ve caught your attention.  This really isn’t anything new but the way some people talk you might think it is.  B=Brand, E=Employer Brand and C=Consumer Brand.  Let me start of by making it clear on my position…companies have A brand.  In this day and age of social media people do not distinguish between employer and […]

Social Media Strategy in 9 Steps

Attached is the presentation that I gave at Best Buy today as part of the Minnebar (Un)Conference.  Minnebar had over 1200 people attend and #Minnebar was a trending topic on Twitter throughout the day. The following is the description was posted on the Minnebar website: When it comes to social media many companies, large and […]