Imagine having an app on your phone that could do the same thing as a 2D Code (or QR Code) reader but with sounds. That app exists, kind of, and it is call Shazam. For those of you not familiar with the app, Shazam lets you listen to a song, click on the app […]
Marketing
SMO in 5 Steps for Personal, Commercial and Employer Brands
During the last two years I have worked with companies and individuals who want to gain a better understanding of social media and what it can do for them. The simple answer is, if you can’t be found it does nothing for you. In my presentation, Social Media Strategy in 9 Steps, one point I like […]
Klout – A Contributing Factor to Holiday Depression?
With a troubled economy, a still high unemployment rate and the stress of the holidays is it just possible that Klout is a contributing factor to holiday depression? Let me explain why I ask… As I was enjoying a morning cup of coffee and reading through my Twitter stream I noticed that Klout was getting […]
Real Life Lessons from the Army’s Social Media Secrets
The following are some thoughts for tonight’s #SocialChat in order to give me a chance to focus on answering participant questions and not spend the hour spewing a lot of details. I developed this website to share my experiences and I will provide a few links and additional comments that may help answer some initial questions and generate […]
A Targeted Approach To Recruiting Talent For Your Company
Any man who is good enough to shed his blood for his country is good enough to be given a square deal afterwards. Teddy Roosevelt Background The following process outlines an approach for developing your recruitment effort and uses the military as the recruiting source. However, the principles apply to any recruiting program. It is […]
The New Marketing Equation: B = E+C
I’ve caught your attention. This really isn’t anything new but the way some people talk you might think it is. B=Brand, E=Employer Brand and C=Consumer Brand. Let me start of by making it clear on my position…companies have A brand. In this day and age of social media people do not distinguish between employer and […]
The Declaration of Independence Social Media Campaign
As we celebrate the 4th of July many remember it as the day of our country’s independence but the combination of my years as a Soldier, a lover of history and most recently a continuous student of marketing I view it in a very different way…I see this as the anniversary of one of the […]
7 Values Based Leadership Lessons my Dad taught me
Yesterday as I stood by my father’s grave on Memorial Day I thought about many things. I thought about all the good times I shared with my father. I thought of the support he gave me as I served in uniform even though his experience in the Army in the early 1950s was very different […]
Social Media Strategy in 9 Steps
Attached is the presentation that I gave at Best Buy today as part of the Minnebar (Un)Conference. Minnebar had over 1200 people attend and #Minnebar was a trending topic on Twitter throughout the day. The following is the description was posted on the Minnebar website: When it comes to social media many companies, large and […]
The 7 Deadly Truths about the Army-McCann Relationship
It’s been a while since I posted anything but today I saw an article in AdAge that caused me to write a long response. Unfortunately my response was too long and so I am providing the full length version for those who are interested. As the former Director of Marketing for the Army Strong Campaign […]