Last year, United Airlines found a new way to use Twitter to reward customers and fill empty seats. In May, the Chicago-based airline began offering a limited number of Twitter-exclusive fare deals, or “twares,” to domestic and international destinations. The last-minute specials are sent out once or twice a week and typically expire within one […]
Marketing
16 social media guidelines used by real companies
So let’s take a look at some real world social media policies and guidelines as used by companies. Zappos does a great job of summing it up in seven words, but the detail is also important and there are some fine suggestions here… IBM Don’t pick fights, be the first to correct your own mistakes, […]
QR Codes…just wait…they’re coming!
Not sure what a QR (Quick Response) code is? The take a minute to watch this YouTube video. This presentation can also help explain it: Qr Code Demo View more presentations from The Ace Group, Inc.. I’ve been communicating with someone at the Ace Group and they developed a sample QR code for me that […]
The A-Z of social media for brands
You might be familiar with social media, but hopefully you’ll give me a pass as some of this stuff bears repeating. However I think this A-Z is going to be more useful if you’re somebody who is trying to convince your boss that adopting a social media strategy is a good idea (it is). Good […]
Hang in there Jack
I’m not sure about you, but I wasn’t too impressed with the Super Bowl commercials this year. But…I had to laugh when I heard about the campaign that Jack in the Box launched with their $3 million dollar spot. Jack, the globe-headed CEO was hit by a bus on his lunch break in LA: I […]
Army’s New NASCAR Sponsorship with Stewart-Haas Racing
Motor sports sponsorships talk about four attributes of the Army that show a connection to these programs: Speed, Power, Teamwork and Technology. For FY09 we have selected a new NASCAR team, Stewart-Haas Racing (SHR). It was a risk going with a new team but one that has proven to be very beneficial to the Army […]
Lifehouse – Promoting the Army All American Bowl Game
Motrin learns a Social Media Lesson
Have you seen or heard about this ad (see it here on YouTube) for Motrin? At the moment, it’s the top trending topic on Twitter, thanks to moms outraged at the ad’s suggestion that “wearing” a baby in a sling or other carrier is little more than a fashion statement. Apparently, the marketing team at […]
I joined Twitter today to try and understand what this may or may not be able to do to aid our marketing campaign.
ESPN Will Take on Army With Its Own High School Game
I was quoted in the following New York Times article recently. Although I don’t know the impact ESPN will have on our game I do believe that the competition will get us more publicity this year and as a result may attract more viewers. ________________________________________________________________________________ On Jan. 5, two high school postseason games will be […]