The A-Z of social media for brands

You might be familiar with social media, but hopefully you’ll give me a pass as some of this stuff bears repeating. However I think this A-Z is going to be more useful if you’re somebody who is trying to convince your boss that adopting a social media strategy is a good idea (it is). Good […]

Hang in there Jack

I’m not sure about you, but I wasn’t too impressed with the Super Bowl commercials this year. But…I had to laugh when I heard about the campaign that Jack in the Box launched with their $3 million dollar spot. Jack, the globe-headed CEO was hit by a bus on his lunch break in LA: I […]

Motrin learns a Social Media Lesson

Have you seen or heard about this ad (see it here on YouTube) for Motrin? At the moment, it’s the top trending topic on Twitter, thanks to moms outraged at the ad’s suggestion that “wearing” a baby in a sling or other carrier is little more than a fashion statement. Apparently, the marketing team at […]

ESPN Will Take on Army With Its Own High School Game

I was quoted in the following New York Times article recently.  Although I don’t know the impact ESPN will have on our game I do believe that the competition will get us more publicity this year and as a result may attract more viewers. ________________________________________________________________________________ On Jan. 5, two high school postseason games will be […]