New U.S. Military Policy Opens Up Social Media to the Troops

The Article A new policy released today by the Pentagon has reversed multiple bans on social media websites and tools, effective immediately. This policy includes YouTube, Facebook, MySpace, Twitter, Google Apps and other social tools. Certain branches of the military, such as the U.S. Marines, ban the use of social media because they are a “proven haven for malicious actors and […]

Maximize Your Digital-Marketing Mix: 10 Ways to Integrate Social, Mobile, and Email

When marketers evaluate all the digital communication channels at their disposal, they’re faced with a rich array of choices, including the latest in social-media and mobile marketing. Social-media marketing includes participation on social-networking websites, such as Facebook, LinkedIn, and MySpace; video- and photo-sharing websites, including YouTube and Flickr; blogging; microblogging (e.g., Twitter); podcasts; forums; product […]

The A-Z of social media for brands

You might be familiar with social media, but hopefully you’ll give me a pass as some of this stuff bears repeating. However I think this A-Z is going to be more useful if you’re somebody who is trying to convince your boss that adopting a social media strategy is a good idea (it is). Good […]


I joined Facebook today.  I have heard a great deal about it but have decided to invest some time to look at its potential for our marketing program.  We have had a FB page for the X-box game (The Army Gaming Experience) and it has very few friends.  I want to figure out why this […]