PRINCETON, NJ — At 82%, the percentage of Americans’ expressing high confidence in the U.S. military has returned to where it was at the beginning of the Iraq war in 2003. Public confidence in the military is up 11 percentage points from a year ago, and nearly matches the record-high 85% found during the 1991 […]
Author: David
Prelude to the Dream
SHR and the Director of Marketing have worked together to change Tony Stewart’s charity race, Prelude to the Dream, into a race to benefit wounded warriors and the families of fallen Soldiers while also showcasing some new technology at the beginning of the race. As part of the Prelude to the Dream we were able […]
The A-Z of social media for brands
You might be familiar with social media, but hopefully you’ll give me a pass as some of this stuff bears repeating. However I think this A-Z is going to be more useful if you’re somebody who is trying to convince your boss that adopting a social media strategy is a good idea (it is). Good […]
Army Culinary Competition
Ice carvings, fancy china and picture perfect food. It’s not a five star restaurant but rather the 34th annual U.S. Army Culinary Arts Competition at Fort Lee in Virginia. The story was picked up by the Washington Post and certainly presents a side of the Army most people don’t know about. Why can you learn […]
Hang in there Jack
I’m not sure about you, but I wasn’t too impressed with the Super Bowl commercials this year. But…I had to laugh when I heard about the campaign that Jack in the Box launched with their $3 million dollar spot. Jack, the globe-headed CEO was hit by a bus on his lunch break in LA: I […]
Army’s New NASCAR Sponsorship with Stewart-Haas Racing
Motor sports sponsorships talk about four attributes of the Army that show a connection to these programs: Speed, Power, Teamwork and Technology. For FY09 we have selected a new NASCAR team, Stewart-Haas Racing (SHR). It was a risk going with a new team but one that has proven to be very beneficial to the Army […]
Mobile Billboards – A BIG Mistake
In June of 2008 I was ordered to pay over $200K to wrap 32 Army Air Force Exchange Service (AAFES) Trucks as displayed above after a series of papers I rote on why this was a bad idea. This was the creative idea of 2 Generals who know nothing about marketing, one of whom runs […]
NASCAR Driver Ryan Newman Visits Fort Bragg For An Army 101
U.S. Army NASCAR driver Ryan Newman and crew members participated in a “greening” process Monday (Jan. 12) at Fort Bragg, home of the 82nd Airborne Division and the U.S. Army’s Special Operations Command. The visit gave Newman and the team a glimpse into the strength of the Army Strong Soldier. The full-day of activities at […]
ESPN Will Take on Army With Its Own High School Game
My Thoughts The following article was published today. While it is certainly disappointing that UnderArmor has created this game, I think we have a history that will keep us as the game of choice. Seems strange that they did not approach us to be a partner rather than a competitor. Its not like we are […]