I joined Facebook today. I have heard a great deal about it but have decided to invest some time to look at its potential for our marketing program. We have had a FB page for the X-box game (The Army Gaming Experience) and it has very few friends. I want to figure out why this […]
Marketing
Intel under fire for ‘racist’ ad
My Thoughts This is the first Marketing Idea post because we currently work with McCann who developed this. The Intel team from McCann works on the floor above the Army account. Although Intel is taking the heat for this McCann is quietly slipping under the radar. I understand the old Harry Truman statement of “The […]
Real Soldiers Go Hollywood
Many people don’t realize that the Army uses real Soldiers for our commercials. Anyone who appears on TV in an Army uniform is a real Solder and not an actor. We hold casting calls just like any other commercial. If a Soldier is selected he/she is depicted in a job they actually do in the […]