Just found out that my biggest project at Amazon won a 2014 WebAward. So proud of the work done by my partners at CKR Interactive and my friend Kat who wrote the content! What did one of the judges have to say? Amazon.jobs – “The site is exemplary in its UX, making it an intuitive […]
On Friday night I met with Jeremy Langhans (@Jer425 and @bluelabeltalent) and Steve Levy (@LevyRecruits) in Seattle. During the course of our discussions I made the comment that is now the title of this blog post. They both shared it through Twitter so here are the thoughts behind the comment. In 1995 I was a captain in the […]
Darth Vader, not exactly the nicest of bosses, so what can we possibly learn from him? I believe we learn from everyone. Over the years I have worked with many types of leaders, some I learned what to do and others what not to do. I consider myself fortunate that there are far more of the […]
This is the presentation I gave at ERE today. In the upcoming weeks I will be adding posts with more details on some of these lessons. If there is something you would like me to address please include it in the comments section.
Interested in learning how to build or improve your employer brand? I will be sharing 20 Lessons that I learned running the Army Strong campaign and have validated in the work I have done since leaving the Army. One of the 20 lessons I will share is how I applied my experience developing tactical and […]
If your actions inspire others to dream more, learn more, do more and become more, you are a leader. ~John Quincy Adams During the 24 years I served in the Army I met colonels and generals who were not leaders. This would seem contradictory to those who have not served, but just think about people […]
In a recent story posted on the Recruiters Lounge it was reported that “almost half of job seekers use Glassdoor during the job search.” I think it is time for Glassdoor to change how they present their data to candidates to give them the information they really need to make an informed decision.
ABC News has a feature that they call America Strong. One more example of the power of a brand we created.
This week as I was in Boston for the Human Capital Institute Conference I saw shirts and signs proclaiming Boston Strong. Ironically, I was speaking about the Army Strong campaign. At the end of my presentation I held up a shirt with Boston Strong printed on it and asked a simple question, would this have […]
Human Capital Institute invited me to speak at their Boston Conference today about lessons I learned running the Army Strong campaign. I spoke about many things, but the one that needs to be addressed further in a future post is Effects Based Marketing Planning. After 20+ years of planning and problem solving I now apply […]