Interested in learning how to build or improve your employer brand? I will be sharing 20 Lessons that I learned running the Army Strong campaign and have validated in the work I have done since leaving the Army. One of the 20 lessons I will share is how I applied my experience developing tactical and [...]
If your actions inspire others to dream more, learn more, do more and become more, you are a leader. ~John Quincy Adams During the 24 years I served in the Army I met colonels and generals who were not leaders. This would seem contradictory to those who have not served, but just think about people [...]
In a recent story posted on the Recruiters Lounge it was reported that “almost half of job seekers use Glassdoor during the job search.” I think it is time for Glassdoor to change how they present their data to candidates to give them the information they really need to make an informed decision.
ABC News has a feature that they call America Strong. One more example of the power of a brand we created.
This week as I was in Boston for the Human Capital Institute Conference I saw shirts and signs proclaiming Boston Strong. Ironically, I was speaking about the Army Strong campaign. At the end of my presentation I held up a shirt with Boston Strong printed on it and asked a simple question, would this have [...]
Human Capital Institute invited me to speak at their Boston Conference today about lessons I learned running the Army Strong campaign. I spoke about many things, but the one that needs to be addressed further in a future post is Effects Based Marketing Planning. After 20+ years of planning and problem solving I now apply [...]
Today I had the pleasure of giving this presentation at the Universum Conference. I believe that games can be used to aid recruiting programs. They can be done in many ways at any cost. The only limitation is your imagination! Can we use Games for Recruiting? from David Lee
If you do build a great experience, customers tell each other about that. Word of mouth is very powerful. Jeff Bezos In CareerBuilder’s 2012 annual job forecast they published the results of a survey conducted online within the U.S. by Harris Interactive among over 3,000 full time hiring managers and HR professionals conducted throughout November 2011. The following [...]
Many of life’s failures are men who did not realize how close they were to success when they gave up. Thomas Edison So many times throughout my life I have heard about people who worked in organizations that didn’t recognize that with true success also comes failure. I believe that great leaders embrace failure as [...]
During 2011 I watched as companies in the United States began to add Employment Brand Manager positions to their organization. In October I published a post because I saw that companies were not integrating the efforts of the Consumer and Employer Brands. However, upon reading the job descriptions and speaking with some of the hiring [...]