This week as I was in Boston for the Human Capital Institute Conference I saw shirts and signs proclaiming Boston Strong. Ironically, I was speaking about the Army Strong campaign. At the end of my presentation I held up a shirt with Boston Strong printed on it and asked a simple question, would this have been as powerful of a slogan had it been used in 2006? I am very proud I helped build this powerful brand.
Human Capital Institute invited me to speak at their Boston Conference today about lessons I learned running the Army Strong campaign. I spoke about many things, but the one that needs to be addresses further in a future post is Effects Based Marketing Planning. After 20+ years of planning and problem solving I now apply the same principles to marketing.
So many times throughout my life I have heard about people who worked in organizations that didn’t recognize that with true success also comes failure. I believe that great leaders embrace failure as a way to get better. Thomas Edison has also been quoted “we now know 1000 ways not to create a light bulb.” What a positive view! Why don’t we take that approach in other things we do?
In my time in the Army I worked for great bosses who took a similar approach. They encouraged people to try new things. What they asked in exchange was to do a risk assessment to minimize the chance of someone being hurt and to learn from each mistake and not repeat it. How that was done can be applied in any business. Read the rest of this entry »
I recently wrote Santa and asked him for some leadership advice. Think about it, he has a well known brand and he pays nothing for advertising. Santa has a large staff and yet he has better security than any company or country. NOTE: I’ve heard Wikileaks is offering large amounts of money to find out how he makes the toys with no visible sign of revenue, where his workshop is located and of course, how he delivers all the toys in one night.
To my surprise Santa called me today and shared the following advice. Read the rest of this entry »
I participate in several twitter chats each week and even have had the honor of being a guest. Recently I participated in a chat that had a social media specialist from a major brand as a guest and they missed a great opportunity to engage with the participants. Instead they broadcast their message and alienated many of the participants. The following are some thoughts to help you be a guest that people find worth the hour they invest in the chat. Read the rest of this entry »
Imagine having an app on your phone that could do the same thing as a 2D Code (or QR Code) reader but with sounds. That app exists, kind of, and it is call Shazam. For those of you not familiar with the app, Shazam lets you listen to a song, click on the app to identify the song and then buy it. You can also share the song information on your social network.
Thought: An empowered team with clear direction can achieve more than any individual.
As the size of your team grows you will not be able to be in all places at all times. As a battalion commander (the senior leader for a unit of 625 Soldiers) stationed in the Republic of Korea our unit was given the mission to support the deployment of an infantry brigade to Iraq. To accomplish this task the battalion would be spread out all across the country.
In looking at the plan we determined two things. Read the rest of this entry »
During the last two years I have worked with companies and individuals who want to gain a better understanding of social media and what it can do for them. The simple answer is, if you can’t be found it does nothing for you. In my presentation, Social Media Strategy in 9 Steps, one point I like to raise is that social media is not the field of dreams, you know, “If you build it they will come.” It doesn’t matter what brand you are, people don’t want to have to look for you, you need to be easily found. The best way for this to happen is to appear on the first page of a Google search. A better way is to appear numerous times on that first page of Google. Using my own personal brand, I would like to demonstrate how I have done this. Read the rest of this entry »