The power of a brand!

This week as I was in Boston for the Human Capital Institute Conference I saw shirts and signs proclaiming Boston Strong.  Ironically, I was speaking about the Army Strong campaign.  At the end of my presentation I held up a shirt with Boston Strong printed on it and asked a simple question, would this have […]

Marketing Secrets

Human Capital Institute invited me to speak at their Boston Conference today about lessons I learned running the Army Strong campaign. I spoke about many things, but the one that needs to be addressed further in a future post is Effects Based Marketing Planning. After 20+ years of planning and problem solving I now apply […]

Why you need an Employer Brand.

 If you do build a great experience, customers tell each other about that. Word of mouth is very powerful. Jeff Bezos In CareerBuilder’s 2012 annual job forecast they published the results of a survey conducted online within the U.S. by Harris Interactive  among over 3,000 full time hiring managers and HR professionals conducted throughout November 2011.  The following […]