This is the presentation I gave at ERE today. In the upcoming weeks I will be adding posts with more details on some of these lessons. If there is something you would like me to address please include it in the comments section.
ERE Recruiting Conference & Expo 2014 Spring
Interested in learning how to build or improve your employer brand? I will be sharing 20 Lessons that I learned running the Army Strong campaign and have validated in the work I have done since leaving the Army. One of the 20 lessons I will share is how I applied my experience developing tactical and […]
The power of a brand!
This week as I was in Boston for the Human Capital Institute Conference I saw shirts and signs proclaiming Boston Strong. Ironically, I was speaking about the Army Strong campaign. At the end of my presentation I held up a shirt with Boston Strong printed on it and asked a simple question, would this have […]
Human Capital Institute invited me to speak at their Boston Conference today about lessons I learned running the Army Strong campaign. I spoke about many things, but the one that needs to be addressed further in a future post is Effects Based Marketing Planning. After 20+ years of planning and problem solving I now apply […]
Games…making recruiting more fun!
Today I had the pleasure of giving this presentation at the Universum Conference. I believe that games can be used to aid recruiting programs. They can be done in many ways at any cost. The only limitation is your imagination! Can we use Games for Recruiting? from David Lee
Real Life Lessons from the Army’s Social Media Secrets
The following are some thoughts for tonight’s #SocialChat in order to give me a chance to focus on answering participant questions and not spend the hour spewing a lot of details. I developed this website to share my experiences and I will provide a few links and additional comments that may help answer some initial questions and generate […]
The New Marketing Equation: B = E+C
I’ve caught your attention. This really isn’t anything new but the way some people talk you might think it is. B=Brand, E=Employer Brand and C=Consumer Brand. Let me start of by making it clear on my position…companies have A brand. In this day and age of social media people do not distinguish between employer and […]
Army Exceeds Recruiting Goals for FY09
The Army exceeded its recruiting goal for fiscal year 2009 and is entering the new year with more than 43 percent of its mission in its delayed entry pool, officials announced Wednesday. (Note: The delayed entry pool is made up of individuals who have signed a contract but are delayed in leaving for basic training. […]
QR Codes…just wait…they’re coming!
Not sure what a QR (Quick Response) code is? The take a minute to watch this YouTube video. This presentation can also help explain it: Qr Code Demo View more presentations from The Ace Group, Inc.. I’ve been communicating with someone at the Ace Group and they developed a sample QR code for me that […]
Prelude to the Dream
SHR and the Director of Marketing have worked together to change Tony Stewart’s charity race, Prelude to the Dream, into a race to benefit wounded warriors and the families of fallen Soldiers while also showcasing some new technology at the beginning of the race. As part of the Prelude to the Dream we were able […]