ERE Recruiting Conference & Expo 2014 Spring

Interested in learning how to build or improve your employer brand? I will be sharing 20 Lessons that I learned running the Army Strong campaign and have validated in the work I have done since leaving the Army. One of the 20 lessons I will share is how I applied my experience developing tactical and […]

The power of a brand!

This week as I was in Boston for the Human Capital Institute Conference I saw shirts and signs proclaiming Boston Strong.  Ironically, I was speaking about the Army Strong campaign.  At the end of my presentation I held up a shirt with Boston Strong printed on it and asked a simple question, would this have […]

Marketing Secrets

Human Capital Institute invited me to speak at their Boston Conference today about lessons I learned running the Army Strong campaign. I spoke about many things, but the one that needs to be addressed further in a future post is Effects Based Marketing Planning. After 20+ years of planning and problem solving I now apply […]

The New Marketing Equation: B = E+C

I’ve caught your attention.  This really isn’t anything new but the way some people talk you might think it is.  B=Brand, E=Employer Brand and C=Consumer Brand.  Let me start of by making it clear on my position…companies have A brand.  In this day and age of social media people do not distinguish between employer and […]

Prelude to the Dream

SHR and the Director of Marketing have worked together to change Tony Stewart’s charity race, Prelude to the Dream, into a race to benefit wounded warriors and the families of fallen Soldiers while also showcasing some new technology at the beginning of the race. As part of the Prelude to the Dream we were able […]