This post is intended to offer some information to help bridge the gap between transitioning service members and corporate recruiters based on my experience. I am not a recruiter, those who are please feel free to add your insights in the comments section. In an article by Jake Lowary he reports a recent study “indicates […]
I never met my Grandfather. My mother lost her father at the age of 10 during World War II. Paul Gubert was a physical education teacher who taught mom how to ski. After the attack on Pearl Harbor he felt an obligation to join the Navy even though he was in his early thirties. Mom […]
Last night my son asked if he could interview me for a school project. I agreed without asking what it was for and told him to ask his first question. Do you remember where you were on September 11th, 2001? My son is 13, he wasn’t alive on that terrible day. In 2009 I hung up […]
As we celebrate the 4th of July many remember it as the day of our country’s independence but the combination of my years as a Soldier, a lover of history and most recently a continuous student of marketing I view it in a very different way. I see this not only as our country’s birthday […]
Just found out that my biggest project at Amazon won a 2014 WebAward. So proud of the work done by my partners at CKR Interactive and my friend Kat who wrote the content! What did one of the judges have to say? Amazon.jobs – “The site is exemplary in its UX, making it an intuitive […]
On Friday night I met with Jeremy Langhans (@Jer425 and @bluelabeltalent) and Steve Levy (@LevyRecruits) in Seattle. During the course of our discussions I made the comment that is now the title of this blog post. They both shared it through Twitter so here are the thoughts behind the comment. In 1995 I was a captain in the […]
Interested in learning how to build or improve your employer brand? I will be sharing 20 Lessons that I learned running the Army Strong campaign and have validated in the work I have done since leaving the Army. One of the 20 lessons I will share is how I applied my experience developing tactical and […]
ABC News has a feature that they call America Strong. One more example of the power of a brand we created.
Human Capital Institute invited me to speak at their Boston Conference today about lessons I learned running the Army Strong campaign. I spoke about many things, but the one that needs to be addressed further in a future post is Effects Based Marketing Planning. After 20+ years of planning and problem solving I now apply […]
During 2011 I watched as companies in the United States began to add Employment Brand Manager positions to their organization. In October I published a post because I saw that companies were not integrating the efforts of the Consumer and Employer Brands. However, upon reading the job descriptions and speaking with some of the hiring […]