New U.S. Military Policy Opens Up Social Media to the Troops

The Article A new policy released today by the Pentagon has reversed multiple bans on social media websites and tools, effective immediately. This policy includes YouTube, Facebook, MySpace, Twitter, Google Apps and other social tools. Certain branches of the military, such as the U.S. Marines, ban the use of social media because they are a “proven haven for malicious actors and […]

Maximize Your Digital-Marketing Mix: 10 Ways to Integrate Social, Mobile, and Email

When marketers evaluate all the digital communication channels at their disposal, they’re faced with a rich array of choices, including the latest in social-media and mobile marketing. Social-media marketing includes participation on social-networking websites, such as Facebook, LinkedIn, and MySpace; video- and photo-sharing websites, including YouTube and Flickr; blogging; microblogging (e.g., Twitter); podcasts; forums; product […]

Case Study: How a B2C Website’s Landing-Page Tests Increased Conversions 67%

Company: BabyCenter Contact: Heather Wajer, Senior Marketing Manager Location: San Francisco Industry: B2C Internet company Annual revenue: Confidential Number of employees: 100 Quick read When a top Web site took a close look its landing pages, company officials noticed something unacceptable: The landing page for the company’s most popular search term converted about 30 percent […]

A 10-Question Lead-Generation Checkup Checklist for Your Website

STORY OF ARMY LEAD GEN ISSUES Article Is your website a lead-generation machine? Your website can be your most powerful marketing tool, delivering a steady stream of new business leads and filling your sales pipeline. Unfortunately, most companies do not optimize their websites for lead generation—offering, instead, nothing more than passive online brochures. What about […]

Embedded Video in E-Mail Puts Thrillist on Cutting Edge

Including video in your marketing e-mails can double, if not triple, your clickthrough rates, according to a Forrester Research report. But that’s not the sole reason Thrillist, a 21st-century interpretation of the traditional city guide, began embedding streaming video into its emails last year. The Thrillist Web site and its e-newsletters—more than a dozen localized […]