Attached is the presentation that I gave at Best Buy today as part of the Minnebar (Un)Conference. Minnebar had over 1200 people attend and #Minnebar was a trending topic on Twitter throughout the day. The following is the description was posted on the Minnebar website: When it comes to social media many companies, large and […]
Army Strong
The 7 Deadly Truths about the Army-McCann Relationship
It’s been a while since I posted anything but today I saw an article in AdAge that caused me to write a long response. Unfortunately my response was too long and so I am providing the full length version for those who are interested. As the former Director of Marketing for the Army Strong Campaign […]
Army featured on MSNBC for Social Media efforts.
Visit msnbc.com for breaking news, world news, and news about the economy Great news story to show the continued efforts the Army is making into Social Media. LTC Tribus worked for me as we were launching Army Strong Stories. He was one of our first bloggers when he deployed to Iraq in June 2008. LTG […]
Mobile Billboards – A BIG Mistake
In June of 2008 I was ordered to pay over $200K to wrap 32 Army Air Force Exchange Service (AAFES) Trucks as displayed above after a series of papers I rote on why this was a bad idea. This was the creative idea of 2 Generals who know nothing about marketing, one of whom runs […]
NASCAR Driver Ryan Newman Visits Fort Bragg For An Army 101
U.S. Army NASCAR driver Ryan Newman and crew members participated in a “greening” process Monday (Jan. 12) at Fort Bragg, home of the 82nd Airborne Division and the U.S. Army’s Special Operations Command. The visit gave Newman and the team a glimpse into the strength of the Army Strong Soldier. The full-day of activities at […]
Lifehouse – Promoting the Army All American Bowl Game
Army Launching New Ad Campaign on Veterans Day
The Army is launching three new nationally televised advertisements on Veterans Day (tomorrow) with the theme “Strength like no other.” The new ads are part of a campaign that will further extend the Army Strong brand. The campaign will eventually include four 30-second ads and a 60-second “anthem” spot that will air on ESPN, MTV […]
Real Soldiers Go Hollywood
Many people don’t realize that the Army uses real Soldiers for our commercials. Anyone who appears on TV in an Army uniform is a real Solder and not an actor. We hold casting calls just like any other commercial. If a Soldier is selected he/she is depicted in a job they actually do in the […]