Social Media Strategy in 9 Steps

Attached is the presentation that I gave at Best Buy today as part of the Minnebar (Un)Conference.  Minnebar had over 1200 people attend and #Minnebar was a trending topic on Twitter throughout the day. The following is the description was posted on the Minnebar website: When it comes to social media many companies, large and […]

Real Soldiers Go Hollywood

Many people don’t realize that the Army uses real Soldiers for our commercials.  Anyone who appears on TV in an Army uniform is a real Solder and not an actor.  We hold casting calls just like any other commercial.  If a Soldier is selected he/she is depicted in a job they actually do in the […]