If your actions inspire others to dream more, learn more, do more and become more, you are a leader. ~John Quincy Adams During the 24 years I served in the Army I met colonels and generals who were not leaders. This would seem contradictory to those who have not served, but just think about people […]
Army
Leadership Thought: Strength through Empowerment
The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint enough to keep from meddling with them while they do it. Theodore Roosevelt Thought: An empowered team with clear direction can achieve more than any individual. As the size of your team grows […]
Real Life Lessons from the Army’s Social Media Secrets
The following are some thoughts for tonight’s #SocialChat in order to give me a chance to focus on answering participant questions and not spend the hour spewing a lot of details. I developed this website to share my experiences and I will provide a few links and additional comments that may help answer some initial questions and generate […]
Leadership Thought: Lead by Example
The test of a leader lies in the reaction and response of his followers. He should not have to impose authority. Bossiness in itself never made a leader. He must make his influence felt by example and the instilling of confidence in his followers. The greatness of a leader is measured by the achievements of the led. […]
Leadership Thought: Learning Leadership
You must be able to underwrite the honest mistakes of your subordinates if you wish to develop their initiative and experience. General Bruce Clarke Thought: Leadership is not taught, but rather is learned. I’m not saying that there is no value in reading leadership books. I’ve read many. However, every person is different and it is […]
The New Marketing Equation: B = E+C
I’ve caught your attention. This really isn’t anything new but the way some people talk you might think it is. B=Brand, E=Employer Brand and C=Consumer Brand. Let me start of by making it clear on my position…companies have A brand. In this day and age of social media people do not distinguish between employer and […]
Leadership Thought: Learning from Others
If your actions inspire others to dream more, learn more, do more and become more, you are a leader. John Quincy Adams During the 24 years I served in the Army I met colonels and generals who were not leaders. This would seem contradictory to those who have not served, but just think about people […]
The 7 Deadly Truths about the Army-McCann Relationship
It’s been a while since I posted anything but today I saw an article in AdAge that caused me to write a long response. Unfortunately my response was too long and so I am providing the full length version for those who are interested. As the former Director of Marketing for the Army Strong Campaign […]
New U.S. Military Policy Opens Up Social Media to the Troops
The Article A new policy released today by the Pentagon has reversed multiple bans on social media websites and tools, effective immediately. This policy includes YouTube, Facebook, MySpace, Twitter, Google Apps and other social tools. Certain branches of the military, such as the U.S. Marines, ban the use of social media because they are a “proven haven for malicious actors and […]
Army featured on MSNBC for Social Media efforts.
Visit msnbc.com for breaking news, world news, and news about the economy Great news story to show the continued efforts the Army is making into Social Media. LTC Tribus worked for me as we were launching Army Strong Stories. He was one of our first bloggers when he deployed to Iraq in June 2008. LTG […]