SMO in 5 Steps for Personal, Commercial and Employer Brands

Posted on December 5, 2011January 19, 2014 by David Leave a comment

During the last two years I have worked with companies and individuals who want to gain a better understanding of social media and what it can do for them. The simple answer is, if you can’t be found it does nothing for you. In my presentation, Social Media Strategy in 9 Steps, one point I like […]

The New Marketing Equation: B = E+C

Posted on October 11, 2011January 19, 2014 by David 5 Comments

I’ve caught your attention. This really isn’t anything new but the way some people talk you might think it is. B=Brand, E=Employer Brand and C=Consumer Brand. Let me start of by making it clear on my position…companies have A brand. In this day and age of social media people do not distinguish between employer and […]