Social Media Strategy in 9 Steps

Attached is the presentation that I gave at Best Buy today as part of the Minnebar (Un)Conference.  Minnebar had over 1200 people attend and #Minnebar was a trending topic on Twitter throughout the day. The following is the description was posted on the Minnebar website: When it comes to social media many companies, large and […]

Case Study: How a B2C Website’s Landing-Page Tests Increased Conversions 67%

Company: BabyCenter Contact: Heather Wajer, Senior Marketing Manager Location: San Francisco Industry: B2C Internet company Annual revenue: Confidential Number of employees: 100 Quick read When a top Web site took a close look its landing pages, company officials noticed something unacceptable: The landing page for the company’s most popular search term converted about 30 percent […]