Any man who is good enough to shed his blood for his country is good enough to be given a square deal afterwards. Teddy Roosevelt Background The following process outlines an approach for developing your recruitment effort and uses the military as the recruiting source. However, the principles apply to any recruiting program. It is […]
It’s been a while since I posted anything but today I saw an article in AdAge that caused me to write a long response. Unfortunately my response was too long and so I am providing the full length version for those who are interested. As the former Director of Marketing for the Army Strong Campaign […]
At a panel at Triangle Game Conference 2010, some experts on social media’s influence on PR and videogames essentially concluded that if you’re doing PR and aren’t using Twitter or Facebook, you’re probably doing it wrong.
When marketers evaluate all the digital communication channels at their disposal, they’re faced with a rich array of choices, including the latest in social-media and mobile marketing. Social-media marketing includes participation on social-networking websites, such as Facebook, LinkedIn, and MySpace; video- and photo-sharing websites, including YouTube and Flickr; blogging; microblogging (e.g., Twitter); podcasts; forums; product […]
Company: BabyCenter Contact: Heather Wajer, Senior Marketing Manager Location: San Francisco Industry: B2C Internet company Annual revenue: Confidential Number of employees: 100 Quick read When a top Web site took a close look its landing pages, company officials noticed something unacceptable: The landing page for the company’s most popular search term converted about 30 percent […]
Including video in your marketing e-mails can double, if not triple, your clickthrough rates, according to a Forrester Research report. But that’s not the sole reason Thrillist, a 21st-century interpretation of the traditional city guide, began embedding streaming video into its emails last year. The Thrillist Web site and its e-newsletters—more than a dozen localized […]
Visit msnbc.com for breaking news, world news, and news about the economy Great news story to show the continued efforts the Army is making into Social Media. LTC Tribus worked for me as we were launching Army Strong Stories. He was one of our first bloggers when he deployed to Iraq in June 2008. LTG […]
A column I was recently reading, by noted coach and businessman Harvey Mackay, contended that trust is the most important word in business. It made the point that people buy from people, not from companies. I work in the healthcare sector, particularly hospitals and long-term care companies. People would rather not need their services, and […]
Last year, United Airlines found a new way to use Twitter to reward customers and fill empty seats. In May, the Chicago-based airline began offering a limited number of Twitter-exclusive fare deals, or “twares,” to domestic and international destinations. The last-minute specials are sent out once or twice a week and typically expire within one […]