I participate in several twitter chats each week and even have had the honor of being a guest. Recently I participated in a chat that had a social media specialist from a major brand as a guest and they missed a great opportunity to engage with the participants. Instead they broadcast their message and alienated many of […]
A soldier will fight long and hard for a bit of colored ribbon. Napoleon Bonaparte On Saturday as I was preparing to present a session at Minnebar, I noticed that #ThankYou was trending on Twitter. I was thrilled to see it. In my humble opinion, I don’t think people say thank you enough. Unfortunately Coca-Cola […]
At a panel at Triangle Game Conference 2010, some experts on social media’s influence on PR and videogames essentially concluded that if you’re doing PR and aren’t using Twitter or Facebook, you’re probably doing it wrong.
One of Twitter’s advantages is that unlike e-mail messages or Facebook updates, tweets can reach an unknown audience — a benefit that recruiters, human resources departments and job-seekers are fast discovering. In the last month, 340,000 jobs have been listed on Twitter, said William Fischer, co-founder of WorkDigital, which created TwitJobSearch, a site that searches […]
I joined Twitter today to try and understand what this may or may not be able to do to aid our marketing campaign.