Embedded Video in E-Mail Puts Thrillist on Cutting Edge

Including video in your marketing e-mails can double, if not triple, your clickthrough rates, according to a Forrester Research report. But that’s not the sole reason Thrillist, a 21st-century interpretation of the traditional city guide, began embedding streaming video into its emails last year. The Thrillist Web site and its e-newsletters—more than a dozen localized […]