Attached is the presentation that I gave at Best Buy today as part of the Minnebar (Un)Conference. Minnebar had over 1200 people attend and #Minnebar was a trending topic on Twitter throughout the day.
The following is the description was posted on the Minnebar website:
When it comes to social media many companies, large and small, seem to jump in with no real strategy. Many organizations just don’t know where to start.
One Fortune 500 company once asked, “Three years ago when we developed our marketing plan Facebook and Twitter were not what they are today. How do we anticipate what they will be three years from now as well as anything new that comes up during this time?” This demonstrates the confusion between strategy and tactics.
This session is intended to help reduce the confusion and help give you some ideas on how to develop a strategy for your business. It’s never too late to create or update your strategy.
The presentation will share the speakers first hand experiences throughout his career with the hopes that will encourage others to share ideas as well. Although the discussion will focus on social media, it will also share basic strategy development principles that can be used in other areas of your business as well.
Come join in the discussion!
Please share any comments you have on the presentation. I will have new blog posts that address some of these steps over the next couple of weeks.
They will be connected in the Minnebar and Strategy tabs.